🌿 We Don’t Call It “100% Pure” — And Here’s Why
- Ying Li
- Aug 13
- 1 min read
— A Story from Pure Deco
In a world where the words “100% pure” are whispered too easily, we choose silence over slogans — and truth over trend.
At Pure Deco, we are not chasing perfection as promised by labels. We are honoring the quiet integrity of plants — their breath, their strength, their ability to soothe without spectacle.
True essential oils — the kind born from petals and leaves, pressed by time and care — are rare and precious. A single drop of rose requires thousands of blossoms. Such beauty has a cost. And we believe in telling you that, not hiding it.
So no, we don’t print “100% pure” on every bottle. But what we do say, we mean — completely.

💧 Crafted with Purpose, Blended with Honesty
Our aroma oils are made only with real plant essences — no synthetic fragrance, no shortcuts, just natural scent you can trust. We gently blend them with Isododecane — a safe, non-intrusive base that allows the fragrance to breathe, without overwhelming the senses.
There are no perfumes dressed as plants. No artificial illusions. Just clean, honest scent — and the soul of the earth it came from.
🌱 For Us, “Pure” Isn’t a Word. It’s a Way of Being.
We don’t speak in absolutes. We speak in intentions.
To be pure is to be real. To be real is to be transparent. We’d rather whisper the truth than shout a promise we can’t keep.
Gathered from the finest botanicals across the globe, our essential oils are carefully bottled in China and gracefully packaged in New Zealand.
Welcome to Pure Deco.
Where scent is a story —
And every bottle begins with a seed of sincerity.





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